Your brand is mentioned inconsistently
Different sources describe the business, services or expertise in conflicting ways.
GEO AUDITSee how AI systems
See how AI systems
currently understand your brand.
A GEO audit reveals where your brand is clear, where the evidence is weak and what should change to improve visibility in generative search.
AI visibility baselinePrioritised action plan
WHY A GEO AUDIT MATTERSYou cannot improve
You cannot improve
what you have not mapped.
AI visibility depends on entities, content, sources and consistency. The audit shows where those layers support each other, and where they do not.
Book a GEO auditYOUR BRANDCan AI
BRAND → ENTITIES → CONTENT
SOURCES → CITATIONS
Can AI
connect
the dots?
BRAND → ENTITIES → CONTENTSOURCES → CITATIONS
Important entities are unclear
People, products, locations or services are not connected clearly enough for machines to interpret.
Good content is hard to extract
Pages contain useful information but bury direct answers inside weak structure.
Source trust is too thin
Claims are not reinforced by strong proof, references, credentials or third-party signals.
AI systems cite competitors instead
Competitors may have clearer source material or stronger entity consistency.
Nobody knows what to fix first
Without a baseline, GEO quickly becomes a random list of content and schema tasks.
WHAT WE REVIEWAudit the full
Audit the full
AI visibility system.
We review your website, entities, content, source signals and current presence across major answer systems.
Audit my GEO visibilityEntity clarity
Organisation, people, services, locations and relationships.
Answer-ready content
Direct answers, useful structure and factual clarity.
Trust signals
Proof, credentials, references and source consistency.
Structured relationships
How pages and entities reinforce one another.
Platform visibility
Current representation across leading AI answer systems.
SEO foundation
Discoverability and crawlability that support GEO.
THE OUTPUTA useful audit should end with
A useful audit should end with
clear priorities.
The result should show what matters now, what can wait and what requires stronger evidence before more content is created.
YOU GET
Key GEO gaps
Priority entity issues
Content and answer-readiness findings
Source and trust gaps
Platform visibility observations
Clear next-step roadmap
HOW WE WORKFrom baseline to
From baseline to
action plan.
We combine manual review with structured checks instead of relying on one score.
Define target questions
Identify the topics and prompts where the brand should be relevant.
Review current visibility
Check how AI systems currently describe and source the brand.
Map entities
Document organisation, people, services, products and locations.
Review content & sources
Assess answer quality, proof and third-party consistency.
Prioritise issues
Separate blockers from opportunities and low-impact cleanup.
Create roadmap
Turn findings into a practical sequence of work.
WHAT WE MEASURELook beyond a
Look beyond a
single AI mention.
One answer can change. We look for recurring patterns across prompts, platforms and sources.
Prompt coverageWhere the brand should appear and whether it does.
Brand mentionsHow often and in what context the brand is surfaced.
Citation qualityWhich sources are used to support the answer.
Entity consistencyWhether core facts remain stable across systems.
FREQUENTLY ASKED QUESTIONSQuestions about
Questions about
a GEO audit?
Clear expectations before we map your current AI visibility.
We review entity clarity, answer-ready content, source trust, structured relationships and current visibility across major AI answer systems.
YOUR NEXT STEPFind out how AI sees your brand.
Find out how AI sees your brand.
Then decide what to change first.
Bring your website, priority topics and target markets. We’ll turn current AI visibility into a clear action plan.
AI visibility baseline
Entity and content review
Source-gap analysis
Prioritised roadmap
What is a GEO audit, and how can it improve AI search visibility?
A GEO audit reviews whether your website makes your business, its services and its answers easy to find, understand and substantiate in AI search. It identifies gaps to fix; it does not buy or guarantee a mention in ChatGPT, Google AI Overviews, Gemini or Perplexity. WE-Optimizz's GEO audit service covers entity clarity, source signals and answer-ready content across these search experiences.
The practical benefit is a clearer decision about what to improve next. A service page may explain what you sell without answering the customer's question. A business claim may be repeated without a supporting source. An important page may be difficult to access. Each problem needs a different fix, not another generic article.
How can you audit a website for GEO?
- Choose the questions that matter. Start with actual service, comparison and buying questions. Define the audience, market and language so that a broad prompt does not stand in for every customer.
- Check access to the relevant pages. Review crawlability, indexation and whether important content is available as text. For Google's AI Overviews and AI Mode, a supporting page must be indexed and eligible to appear in Google Search with a snippet. Meeting those requirements does not guarantee inclusion.
- Check entity consistency. Compare the business name, service descriptions and relevant locations across the website. Resolve contradictions before adding more claims or markup.
- Review answer coverage. Can a reader find a direct answer, the conditions that affect it and a useful next step? Add missing explanations to the page that already matches the intent.
- Inspect the evidence. Keep factual claims traceable to appropriate sources. Remove unsupported results, credentials and statistics rather than presenting them as proof.
- Review structured data and internal links. Markup should reflect visible, accurate content. Relevant links should help readers move from an answer to the service or explanation they need. Google does not require a special AI schema.
- Record an observable baseline. For a defined set of prompts, record the date, engine, language, brand mentions and cited URLs separately. Keep referral traffic and Google Search performance as separate measures.
How should GEO audit findings be prioritized?
Prioritize by the strength of the evidence, the importance of the affected page and the effort needed to fix it. Access problems come before polishing a page that cannot be retrieved. Contradictory business facts come before expanding brand claims. A missing answer on a relevant service page usually deserves attention before publishing a second page for the same question.
For example, if a service page lacks a clear explanation of what an audit checks, add that explanation there. If a claim lacks support, source it or remove it. These are illustrative decisions, not client results or promises of increased citations.
What should you measure after the changes?
Repeat the same prompt set under comparable conditions and retain the cited URLs, not just a headline score. AI responses can vary between runs. Compare the changed URL's search impressions and clicks over comparable periods, and record other changes that could affect performance. Ordinary Search Console impressions are not a direct count of AI citations.
For the related work, explore entity optimization, structured data and technical SEO. If you want to discuss your website's gaps, contact WE-Optimizz.
Google-specific source: Google Search Central: AI features and your website. Google's requirements should not be treated as a specification for every other AI engine.
Frequently asked questions
What does a GEO audit check?
A GEO audit reviews access to relevant content, entity consistency, answer coverage, supporting sources, structured data and internal links. WE-Optimizz's service page covers AI search visibility, entity clarity, source signals and answer-ready content.
Can a GEO audit guarantee a ChatGPT or Perplexity citation?
No. An audit identifies gaps and helps prioritize improvements. AI engines choose their own responses and sources, and answers can vary between runs.
How do I prioritize GEO audit findings?
Use the evidence, importance of the affected page and implementation effort. Address access problems and contradictory business facts first, then improve missing answers and unsupported claims on pages that already match the intent.
Is special schema required for Google AI Overviews?
No. Google says no special schema.org markup is required for AI Overviews or AI Mode. A supporting page must be indexed and eligible to appear in Search with a snippet, but eligibility does not guarantee inclusion.
How is a GEO audit different from an SEO audit?
An SEO audit examines search accessibility and performance. A GEO audit adds questions about entity clarity, source support and how content answers questions in AI search. The work overlaps; Google's existing SEO fundamentals remain relevant to its AI features.