1. Scope
These terms govern all services provided by SE-Optimizz BV, Koning Boudewijnlaan 20a, 3500 Hasselt, Belgium, company number 1002.993.460 (hereafter "WE-Optimizz", "we"). They apply to web design and development, SEO, GEO, graphic design, app development, AI agents and automation, hosting-related services and consulting. Your own purchasing conditions do not apply unless we accept them in writing. A signed quote, an accepted proposal by email or a paid invoice each counts as acceptance of these terms.
2. Quotes and orders
- Quotes are valid for 30 days unless stated otherwise.
- A quote describes the scope. Work outside that scope is quoted separately or billed at our hourly rate after your approval.
- Estimates for hours are estimates. When we see that a task will exceed the estimate by more than 10%, we inform you before continuing.
- For projects we invoice a deposit of 30–50% at the start. Work begins after the deposit is received and the required material (see section 4) is available.
3. Delivery and approval
Delivery dates are targets, not fixed deadlines, unless the quote states a fixed date. Delays caused by late feedback, late content or late access on your side extend the timeline accordingly. After delivery you have 10 working days to review and request corrections within the agreed scope. If we hear nothing within that period, the work is considered approved. Corrections that change the scope are treated as additional work.
4. What we need from you
Good work needs good input. You provide, on time, the texts, images, logos, product data, brand guidelines, platform access and feedback we need. You guarantee that material you supply does not infringe third-party rights. You designate one contact person with the authority to approve work.
5. Prices and payment
- All prices are in euro and exclusive of VAT unless stated otherwise.
- Invoices are payable within 14 days of the invoice date.
- Late payment triggers, by law and without notice, interest at the rate set by the Belgian Act of 2 August 2002 on late payment in commercial transactions, plus a fixed compensation of 10% of the outstanding amount with a minimum of €125.
- Recurring services (SEO, GEO, maintenance, hosting, AI agents) are invoiced monthly or yearly in advance, as stated in the agreement.
- We may suspend work and take a website or app offline while invoices remain unpaid after a written reminder.
- Disputes about an invoice must reach us in writing within 8 days of the invoice date.
6. Intellectual property
After full payment you receive the right to use the delivered website, design, content and app for your own business, without limitation in time. Source material, working files, internal tools, templates and reusable components we built before or outside your project remain our property; you receive a licence to use them as part of the delivery. Third-party assets (fonts, stock images, plugins, platform subscriptions) are licensed under their own terms. Unless you ask us not to, we may mention your project as a reference in our portfolio and place a discreet credit in the footer of a website we built.
7. Third-party platforms
We build on platforms such as Wix, Wix Studio, WordPress, Shopify, Webflow, Base44 and cloud AI services. Subscriptions for these platforms are concluded between you and the provider, unless we explicitly include them in our quote. We are not responsible for changes, outages, price increases or feature removals by those providers, nor for the availability of AI models. When a platform change requires rework, we quote that rework separately.
8. SEO, GEO and results
Search engines and AI systems decide for themselves what they rank and cite. We apply proven methods, report transparently and work towards agreed goals, but we cannot guarantee a specific ranking, traffic level, AI mention, number of leads or turnover. We never use techniques that violate the guidelines of Google, Bing or the AI platforms concerned.
9. Liability
Our total liability for any claim connected to an agreement is limited to the amount you paid us under that agreement in the 12 months before the event, or, for projects, the total project fee. We are not liable for indirect damage such as lost profit, lost data, loss of turnover, reputational harm or claims by third parties, except in the case of fraud or intentional fault. You are responsible for backups of data you enter yourself, for the legal compliance of your own content and offering, and for keeping your credentials confidential.
10. Duration and termination
- Project agreements end when the work is delivered and paid.
- Recurring services run for the term in the agreement (usually 3, 6 or 12 months) and are renewed automatically for the same term, unless cancelled in writing at least one month before the end of the current term.
- If you cancel a project before completion, hours worked and costs incurred are invoiced, with a minimum of the deposit.
- Either party may end the agreement immediately if the other party seriously breaches it and does not fix the breach within 14 days of written notice.
11. Confidentiality and data
Both parties keep confidential information of the other party confidential during and after the collaboration. Where we process personal data on your behalf (for example customer data in your CRM, shop or app), we act as processor and follow your instructions; a data processing agreement is available on request. How we handle your own data is described in our privacy policy.
12. Applicable law and disputes
Belgian law applies. We first try to resolve any disagreement in a conversation. If that fails, the courts of the judicial district of Limburg, division Hasselt, have exclusive jurisdiction. If a clause of these terms turns out to be invalid, the other clauses remain in force and the invalid clause is replaced by a valid one that is as close as possible to its purpose.
Questions about these terms: barry@we-optimizz.com.