How to Choose a Wix Agency: A Website Project Checklist

Choose a Wix agency based on its project plan, not just its portfolio. A capable supplier should explain scope, accountability, testing, technical SEO and who can edit the website after handover.

Start with a useful brief

Describe who the website serves, what visitors need to learn and what action they should take. Specify the pages, languages, CMS content, integrations and forms you need. Identify who supplies and approves text and images.

For an existing website, include its important indexed URLs and any pages that already attract relevant visitors. Agree on who owns the Wix workspace, domain, analytics account and third-party tools. Send the same brief to each shortlisted supplier.

Know which specialist you need

A visual designer, a development team and an SEO specialist solve different problems. A small brochure website may need mostly design and copy. A booking website may also need integrations and testing. A migration needs URL mapping and technical review. Ask who performs each task and who is accountable for the final result.

Compare agencies with a scorecard

These example weights are for planning, not an industry benchmark. Adapt them to your needs and ask for evidence for each category.

• 20% SEO and migration: titles, internal links, existing URL inventory and redirect planning.
• 20% mobile and accessibility: responsive page examples, usable forms and keyboard checks.
• 15% discovery: clear audiences, commercial goals and content requirements.
• 15% handover: CMS editing, team training and site access.
• 10% integrations and privacy: data flows, analytics and consent.
• 10% testing: navigation, form, performance and indexing checks.
• 10% commercial clarity: fees, exclusions, hosting and support.

Do not award points for promises alone. Request a written deliverable or a working example.

Questions to ask before signing

1. Who owns the discovery process and approves the page architecture?
2. What is included in the price: copywriting, CMS records, translations and revisions?
3. Which Wix editor is recommended for our requirements, and why?
4. Can we test the mobile layout and a complete enquiry flow before launch?
5. Who handles SEO titles, headings, internal links, schema and indexability?
6. Which integrations send personal data to other providers?
7. What can our team edit without the agency after handover?
8. What happens if a launch test fails?

Choose the workflow, not the buzzword

An agency may recommend Wix Studio for professional responsive design and a structured client workflow. Ask it to show a working version of your most difficult requirement, such as a multilingual service page or an editable CMS listing. Read the Wix Studio overview for the platform context. The editor matters less than whether the finished site meets your brief.

Protect an existing website during migration

If your business already has indexed pages, changing their URLs without a plan can disrupt useful search paths. Export the old URL inventory, identify pages to keep or merge and map retired paths to closely related destinations.

Ask how the agency will verify actual HTTP redirect responses, rendered page content, canonical signals and the new sitemap. A browser navigation is not automatically a server-side 301. Avoid sending unrelated retired URLs to the homepage. Our migration guidance explains this further.

Require an acceptance checklist

Before launch, test key tasks on desktop and mobile: menu navigation, forms, keyboard access, cookie preferences, editor permissions, page titles, internal links and contact notifications. Use a staging review when possible. Document who can approve launch and who fixes critical defects.

Then review exact-page Search Console results after comparable periods. Do not equate a few days of movement with proven ranking or conversion improvements.

A short brief you can reuse

Goal: [visitor action]. Audience: [markets]. Current URL: [site]. Pages: [list]. Languages: [list]. Functions: [forms, CMS, bookings]. Content approver: [owner]. URLs to protect: [export]. Please quote scope, milestones, SEO tasks, tests, exclusions and recurring costs.

Red flags worth investigating

• Guaranteed rankings without an evidence-based method.
• No redirect plan despite replacing indexed pages.
• Pressure to share passwords rather than collaborator access.
• Unclear ownership of domains, analytics or content.
• No itemised scope or post-launch responsibilities.
• No privacy or accessibility testing.

Learn how to identify fake Wix specialist outreach, review our SEO audit approach, or discuss your project.