Wix Pricing: Plans, Costs and Hidden Fees Explained
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- 5 min read
Wix pricing refers to the subscription plans offered by the Wix website platform. These plans allow businesses and individuals to create websites with features such as custom domains, hosting, ecommerce functionality and marketing tools.
Many businesses choose Wix because the platform combines website development, hosting and SEO tools into a single system. This makes it easier to launch and manage a website without complex technical infrastructure.
Wix offers several pricing tiers that scale depending on the size of the website, the number of collaborators and the features required. Businesses can start with a basic plan and upgrade as their website grows.
In this guide you will learn how Wix pricing works, what each plan includes, the differences between Wix plans and the hidden costs businesses should consider before choosing a subscription.
How Wix Pricing Works
Wix uses a subscription-based pricing model. Users pay a monthly or yearly fee depending on the plan they choose.
Each plan provides a different level of functionality, including:
storage capacity
number of website collaborators
CMS item limits
ecommerce capabilities
advanced development tools
Most businesses start with a basic plan and upgrade as their website grows or requires more advanced functionality.
Wix pricing is divided into several main tiers designed for different types of users, from individuals launching a personal website to agencies managing multiple projects.
For a complete overview of the platform itself, you can also read our complete Wix guide.
Wix Pricing Plans (Current Plans)
Wix Studio currently offers several plans depending on the scale and complexity of the website.
Below is an overview of the main pricing tiers.*
Plan | Price | Best For |
Basic | €12 / month | Small websites and personal brands |
Standard | €20 / month | Websites accepting online payments |
Plus | €32 / month | Growing businesses and lead generation |
Elite | €149 / month | Large websites and enterprise projects |
Enterprise | Custom pricing | Large organizations and agencies |
*Pricing may vary depending on the country you are located in.
These plans provide increasing levels of storage, CMS capacity and collaboration tools.
What Each Wix Plan Includes
Basic Plan – €12/month
The Basic plan is designed for individuals or small brands launching their first website.
Features include:
10 GB media storage
Up to 3 website collaborators
1500 CMS items
Free domain for one year
This plan is suitable for simple websites that do not require advanced functionality.
Standard Plan – €20/month
The Standard plan allows businesses to accept online payments and expand their website functionality.
Features include:
50 GB media storage
Up to 5 website collaborators
4000 CMS items
Free domain for one year
Online payment support
This plan is commonly used for service businesses and small online stores.
Plus Plan – €32/month
The Plus plan is designed for businesses that want to generate leads and grow their online presence.
Features include:
120 GB media storage
Up to 10 website collaborators
20,000 CMS items
Free domain for one year
Online payment support
Priority support
This plan is often recommended for growing companies and marketing-focused websites.
Elite Plan – €149/month
The Elite plan is designed for large businesses that require scalable infrastructure and advanced development capabilities.
Features include:
Unlimited media storage
Up to 100 website collaborators
Up to 10 million CMS items
Priority support
Advanced infrastructure
This plan is typically used by large organizations and companies running complex websites.
Enterprise Plan – Custom Pricing
The Enterprise plan is designed for large organizations that require custom infrastructure, advanced scalability and dedicated support.
Enterprise features include:
unlimited collaborators
custom CMS limits
advanced analytics
enterprise-level integrations
dedicated account manager
single sign-on (SSO)
At We-Optimizz, we work closely with the Wix ecosystem as a Wix Enterprise Partner, supporting companies in designing, developing and optimizing large-scale websites using Wix Studio. Our team has built and optimized more than 750 websites, helping organizations implement scalable architectures, advanced integrations and long-term SEO strategies within the Wix platform.
Enterprise pricing depends on the scale, infrastructure requirements and technical complexity of the organization.
Wix Website Plans vs Ecommerce Plans
One of the most important differences in Wix pricing is whether the website requires ecommerce functionality.
Website Plans
Website plans are designed for informational websites that do not accept online payments.
These plans are suitable for:
company websites
blogs
portfolio websites
landing pages
Ecommerce Plans
Ecommerce plans are required if you want to sell products or services online.
These plans include features such as:
online payments
product catalogs
order management
shipping configuration
Businesses planning to sell products online should always choose a plan that supports ecommerce functionality.
Hidden Costs of Wix Websites
While Wix pricing is generally transparent, there are several additional costs that businesses should consider when building a website.
Common additional Wix costs include:
premium templates
paid apps from the Wix App Market
email marketing tools
domain renewals
professional design services
SEO optimization services
These additional costs vary depending on the complexity of the website and the features required.
Many businesses choose to work with professional agencies to ensure their website is designed and optimized correctly from the beginning.
Wix Studio Pricing for Agencies
Wix Studio is the professional web creation platform designed for agencies and advanced designers. It allows teams to build scalable websites while collaborating across multiple projects.
At We-Optimizz, a certified Wix Studio partner, we use Wix Studio to build high-performance websites for businesses worldwide.
Our agency has developed more than 750 websites and regularly implements SEO strategies and advanced design systems within the Wix ecosystem.
Because Wix Studio supports responsive layouts, advanced integrations and scalable CMS infrastructure, it has become the preferred platform for many professional web agencies.
Is Wix Worth the Price?
For many businesses, Wix provides strong value because it combines multiple services within one platform.
Instead of paying separately for hosting, website development and infrastructure, Wix includes these elements within its subscription plans.
Wix is particularly valuable for:
startups launching their first website
small and medium businesses building their online presence
agencies building websites for clients
companies launching ecommerce stores
The flexible pricing structure allows businesses to start with a smaller plan and upgrade as their website grows.
FAQ
How much does Wix cost per month?
Wix pricing varies depending on the plan, but most premium plans range from basic website plans to business and ecommerce plans with additional features.
Does Wix have a free plan?
Yes, Wix offers a free plan that allows users to build a website with Wix branding and limited features.
Which Wix plan is best for businesses?
Business plans are best for companies that want to accept online payments or run ecommerce stores.
Do Wix websites require hosting?
No, Wix includes hosting as part of its platform, so users do not need a separate hosting provider.
Is Wix cheaper than custom websites?
Wix is often more affordable than custom website development because hosting, design tools and infrastructure are included in the subscription.
Author
Barry RoodnatFounder — We-OptimizzSemrush Certified SEO Specialist10+ years experience in SEO and website growth.
Barry leads We-Optimizz, an international agency specializing in web design, SEO and Wix Studio development. The agency has developed more than 750 websites and helps businesses grow online using Wix.
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